Cupsly
Case Study
LS/2023 · Apr 24, 2026
Project 02 / 10
shopify·2023·Cupsly

Cupsly

Britain's Luxury Reusable Coffee Cup Brand

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01 / Overview

Cupsly2023

Cupsly is a London-based luxury lifestyle brand redefining the reusable coffee cup — where sustainability meets fashion. Designed for those who lead with intention, their signature product "The Executive" blends considered craftsmanship with an eco-conscious ethos.

At a glanceRef. #CUPSLY
Client
Cupsly
Role
Web Design & Development
Year
2023
Stack
Figma · Shopify
Signature #FF4D4D
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02 / The BriefWhat we were asked to build, and why it mattered.

We designed and developed a full e-commerce experience for Cupsly  a premium reusable cup brand positioned at the intersection of sustainability and luxury fashion. 

Continued

The store was built to reflect the brand's refined aesthetic, with a clean, editorial layout that lets the product speak. The build includes a custom product page for "The Executive," an about/story page, FAQs, and a full returns and customer service flow — all crafted to deliver a seamless, high-end shopping experience.

03 / Selected Frames

Visual language from cupsly

Cupsly — frame 1
Fig. 01
Cupsly — frame 2
Fig. 02
Cupsly — frame 3
Fig. 03
Cupsly — frame 4
Fig. 04
Cupsly — frame 5
Fig. 05
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