A Shopify agency built for ambitious DTC brands.

Our Shopify projects start at £4,000 for a focused product launch (custom storefront, 3–4 week timeline) and scale to £25,000+ for full custom stores with bespoke design, multi-currency, and complex integrations. Every project starts with a free 30-minute discovery call so we can give you a transparent fixed-price quote — no hourly bills, no surprise invoices.

A standard custom Shopify build runs 6–10 weeks from kickoff to launch. Theme customization or focused product-page redesigns can ship in 2–4 weeks. Larger Shopify Plus rebuilds with headless commerce, ERP integration, or multi-platform migration run 12–16 weeks. We share a week-by-week timeline at proposal stage so you know exactly when each milestone lands.

Yes — over 80% of our work is for clients outside Pakistan. We're registered in England & Wales (Latency Studio Ltd, Company No. 17205577) with a registered office in London, and we work async with brands across the UK, US, Australia, and the EU. All contracts are in GBP or USD; invoices clear standard B2B accounts.

A premium Shopify theme costs $200–$400 and gets you online in a week — but every other store using that theme looks identical to yours, and you'll hit walls the moment you need anything custom (one-off product pages, bespoke configurators, subscription flows, modified checkout). A dedicated Shopify developer builds what your brand actually needs. Custom stores typically convert 2–3× better than theme-based ones because every interaction is designed for your specific customer journey.

Yes — Shopify migrations are one of our most-requested services. We handle the full migration: product catalog (including variants, SKUs, inventory), customer accounts, order history, content (blog posts, pages), SEO 301 redirects (so you don't lose your search rankings), and theme replication or full rebuild. Typical migration timeline is 4–8 weeks depending on catalog size.

Optional monthly retainers start at £1,500/month and cover continuous CRO testing, seasonal redesigns, new feature builds, and on-demand bug fixes. Most clients move to a retainer after launch because Shopify development isn't a one-time event — your store evolves as your business does. We also offer ad-hoc work at fixed scope / fixed price if you prefer to call us only when you need something specific.

Every store we build ships with proper technical SEO baked in: server-rendered metadata, structured data (Product, Organization, BreadcrumbList schema), optimized image delivery via Shopify's CDN, sub-2-second mobile load times, clean URL structure, and a sitemap submitted to Google Search Console. We also handle 301 redirect maps when migrating from other platforms so your existing search rankings transfer to the new store.

You'll work directly with the lead designer and developer assigned to your project. We're a small studio (no project-manager layer between you and the people writing the code) and we keep teams small per engagement — typically 2–3 people on a build. You'll have a shared Slack channel and weekly calls with the actual team from day one. No account managers. No outsourcing to a different shop.