FlexAago — 2025
FlexAago is a San Diego-based luxury wristwatch brand for men and women, built on a deeply personal story — created to honour the memory of a childhood friend, with every watch supporting children in need. Their collection spans statement timepieces from $170 to $500, each named with cultural intention across Yoruba, Igbo, and other African languages.
- Client
- FlexAago
- Role
- Web Design & Development
- Year
- 2025
- Stack
- Shopify · Figma
We designed and developed the Shopify e-commerce store for FlexAago — a purpose-driven luxury watch brand rooted in memory, culture, and community.
The store showcases their full watch collection for men and women including the TEMPS, Lokaci, Wakati, Denbora, Oge, and the flagship ÀSÌKÒ, alongside a Smart Glasses collection. The build features a cinematic hero experience, category-based shopping by gender, individual product pages with variant selectors, a brand story section, newsletter integration, and multi-language and multi-currency support across 200+ countries. Every design decision was made to reflect the brand's premium positioning while honouring the emotional story behind it.