branding

Aurelia

ClientAurelia Wellness Co.

RoleBrand Identity & Art Direction

Year2024

ToolsFigma, Illustrator, After Effects, Photoshop

Aurelia Wellness Co. approached us with a clear ambition: to become the defining voice in intentional self-care. We conducted extensive market research and competitive audits before establishing a visual identity rooted in organic geometry, muted earth tones, and typographic restraint. The system spans logo, sub-marks, color palette, packaging, and a comprehensive 80-page brand book. Every touchpoint was designed to communicate calm authority and modern elegance.