branding

Kinetic

ClientKinetic Labs

RoleRebrand & Visual Identity

Year2023

ToolsFigma, Illustrator, After Effects, Photoshop

Kinetic Labs had built a strong consumer following but needed to pivot their brand to attract enterprise gym chains and corporate wellness programs. We led a comprehensive rebranding effort that included stakeholder interviews, competitive positioning workshops, and a phased identity rollout. The new system features a geometric wordmark, a dynamic motion graphic toolkit, and a bold yet professional color palette. We also redesigned their pitch deck and trade show materials, contributing to a successful Series B fundraise.